Austin Generator Service, a cornerstone in the realm of generator services and a testament to family business legacy, partnered with Sidekick Creative Agency for a comprehensive brand revitalization. Austin Generator Service engaged in our Brand Strategy Process to mark a new season for their brand. Through intensive workshops spanning over two days, we collaborated closely to strategize, clarify, and codify their esteemed history while propelling them into their business' future. Our agency delivered a fresh and contemporary brand transformation, including a new logo, cohesive print materials, and detailed brand guidelines. The culmination of our efforts extended to a modernized website and additional brand design elements, all aimed at signaling a refreshed identity for this longstanding family business that has grown to be so much more than a "mom and pop" type organization. Austin Generator Service's commitment to excellence aligns seamlessly with our dedication to preserving tradition while embracing change. We are proud to have contributed to their narrative of continuity and renewal and eagerly anticipate the continued success of their family legacy in this exciting new chapter.