Health Camp, a beloved burger joint and Waco staple with a rich history spanning decades, enlisted Sidekick's expertise to embark on a journey of revitalizing its brand visual identity while honoring its cherished legacy. Nestled on the iconic "Circle" in Waco, Health Camp posed a unique challenge of marrying tradition with modernity. Sidekick crafted a new brand visual identity that seamlessly blended the nostalgia of Health Camp's past with a fresh and contemporary aesthetic. From designing a memorable logo to selecting fonts, colors, patterns, and icons, every element was thoughtfully curated to reflect the essence of Health Camp. Additionally, Sidekick captured captivating brand photography, strategically utilized across social media channels and the website to engage with loyal patrons and attract new customers. Through this collaborative effort, Sidekick successfully preserved the authenticity of Health Camp while ushering in a new era of visual storytelling and brand presence for this cherished Waco institution.
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