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Waco Regional Airport embarked on a transformative journey with Sidekick, seeking to revitalize its image and establish a fresh identity for its newly renovated terminal. Tasked with the mission to elevate the airport's brand visuals, Sidekick designed every element, from the logo to the carefully selected fonts, colors to ensure a cohesive and impactful brand presence. Additionally, we collaborated on environmental elements within the terminal, seamlessly integrating the new brand identity into the airport's physical space. Alongside these efforts, Sidekick developed campaign elements to further amplify Waco Regional Airport's message and connect with travelers on a deeper level. Together, Sidekick and Waco Regional Airport have not only refreshed the airport's visual identity but have also laid the groundwork for a memorable and engaging passenger experience.
