A SIDEKICK CREATIVE AGENCY CASE STUDY
The Mitchell Group is one of Sidekick’s oldest clients. They are a locally based, but nationally spread commercial construction company with multiple subsidiaries. The Mitchell Group is the parent company of Mitchell Construction, Bond Facility Services, Mitchell Energy Services, and Buffalo Industrial Controls.
The Mitchell Group utilizes many of Sidekick’s subscription services. Sidekick provides various degrees of job site documentation (video, time lapse, drone, photography, etc.), complete logo and branding creation and maintenance, social media management, website development and management, print design, and merchandise designing, sourcing, and ordering.
Merch & Apparel
The Mitchell Group was our very first client back in 2016 and they have continued to grow and expand as a company – now with 6 subsidiaries. We have loved growing with The Mitchell Group and helping develop the brand along the way.
MARK WALDROP, ACCOUNTS DIRECTOR
ONE COMPANY, 5 ENTITIES
There are multiple companies housed within The Mitchell Group, which boast numerous capabilities, including: civil and concrete, general construction, facility maintenance, industrial panels, and more. The complexity of this organization posed a unique branding challenge and has required ongoing problem solving.
WEBSITE DESIGN & DEVELOPMENT
The Mitchell Group is a large company with 6 subsidiaries, which presented a challenge when conceptualizing their web presence. To communicate who they are through their websites, we developed and designed sites that showcased each entity’s capabilities. We prioritized navigability and design with the specific goal of presenting construction in a new, fresh way.
For this construction client, documentation is essential to showing potential clients and the community what your company is capable of. We created job site documentation pages that displayed progress, live construction camera feeds, press links, and more.
Included in our design and development was a unique, completely custom design. The new look moved The Mitchell Group from their previous small town look, to an elevated presence that more accurately represents the size and scale of their thriving national business.
Every premium website we create includes some degree of copy writing and editing. For The Mitchell Group, we settled on specific brand messaging and integrated it throughout their websites.
Sidekick utilizes the countless photographs and job site images we capture and use them throughout the website to display the
LIVE CONSTRUCTION CAM FEED
On certain job sites and with client approval, we set up a live construction camera feed that anyone can view online. This allows the contractor and consumer to view job progress remotely. Additionally, the the footage is invaluable to us as we create content related to the job.
PRINT MATERIAL & MERCHANDISE
As a national company, The Mitchell Group and its entities have various print and apparel needs. Throughout our relationship, we have created an array of merchandise for all 6 of The Mitchell Group’s unique businesses.
We created unique merchandise and printed goods for each company within The Mitchell Group. These include hats, polos, safety vests, safety shirts for job sites, and more. Each involved custom design and artwork.
We source all items and printed goods for The Mitchell Group and its respective entities. Occasionally during this process, we’ll encounter a sourcing issue. In these instances, we identify the best solution and solve the problem in a way that is least disruptive to the client.
Once the perfect item has been secured, Sidekick handles all ordering and artwork delivery to the printing company for final creation.