Skip to content
Meet Our People



Technical Director

Jeremy “Bwack” Bush is a founder and the Technical Director for Sidekick Agency. After attending Baylor, Jeremy spent 20 years as a member of both The David Crowder*Band and The Digital Age earning Grammy Noms, Dove Awards, and Platinum Singles. During that season he played drums, built robots, and produced records at his studio, Asterisk Sound in downtown Waco. A classic Enneagram 5, Jeremy loves researching, solving technical problems, Reddit, and making sure we have enough server space for Matt’s vast collection of RAW footage.


Content Specialist

Caleb is the Content Specialist for Sidekick Creative Agency. Before coming to Sidekick, Caleb spent his younger years directing and producing a variety of short films, music videos, and advertisements. Caleb was homeschooled, but don’t worry, he’s not as weird as you might think! In his spare time Caleb enjoys sailing, watching and studying films, and playing any instrument he can get his hands on. And eating. 


Video Director

Matt is the Video Director and one of the Partners at Sidekick Agency. Matt owned a freelance video production company for nearly 10 years before coming on board with Sidekick in 2019. Matt graduated from Samford University in 2012 with a degree in Film Production and Broadcast. He is married to Kathy and has 3 sons (Judah, Joel, and Jack). In his spare time, Matt enjoys spending time with friends and family, riding his AI bike, Car.o.l, and making dad jokes. Matt is always on the lookout for the next great air fryer recipe. 


Creative Director

Rebecca is the Creative Director for Sidekick Agency. Prior to being at Sidekick, she owned her own freelance company and worked at Harris Creek Baptist Church for 11 years as the Worship & Communication Pastor doing creative and music work. Rebecca graduated from Baylor University in 2013 with her Bachelor of Fine Art in Graphic Design. In her free time, Rebecca loves taking travel photography and writing about her travels on her blog She loves wine and coffee – but doesn’t discriminate what kind.

Chelsea Waldrop

Account Manager

Chelsea Waldrop is a Texas native and grew up in the hill country. After graduating from Baylor in 2010, she jumped into the local non-profit scene before returning to Baylor to manage its On-Campus Internship Program. Chelsea joined Sidekick in 2018 as an Account Manager. She oversees client needs, internal HR, and internal and external copywriting. Our resident Enneagram 1 dabbles in interior design, serves as a Certified Lactation Counselor, and chases after the two little munchkins she shares with our Account Director, Mark. Her favorite activity is spamming the Sidekick text thread with her latest favorite recipe.


Account Director

Mark Waldrop is a Founder and Account Director for Sidekick Agency. Originally from Tyler, TX, Mark attended Baylor University and ultimately found his way into playing guitar with Grammy-nominated David Crowder*Band. After a decade of touring he realized Wacotown was home and thus Sidekick was born! Mark is an Enneagram 9 and enjoys long walks on the beach, reading nerdy fantasy novels on the beach, and margaritas on the beach.