REFIT Revolution // Commercial Spot
We began working with REFIT in 2018 and were immediately drawn to their laid-back, keep it fun mindset. We developed this video with them as part of a fundraising effort to complete the construction of a new, state of the art exercise studio in downtown Waco. We wanted the video to engage their audience of devoted REFIT lovers and inform them about how they could get involved with a huge REFIT family goal. We prioritized a look and feel that was consistent with the brand- energetic, comedic, inviting, and familial. The video was promoted via several social media outlets, allowing REFIT to meet their fundraising goals and complete their building. We’re delighted about their success and thrilled to be working with them on an ongoing basis.