A SIDEKICK CREATIVE AGENCY CASE STUDY
WHO IS AUSTIN GENERATOR SERVICE?
Austin Generator Service is a longstanding staple in the Austin community. With over 40 years of history in the industry, we bring a familiarity and steadiness to customers that sets us apart. Our history has afforded us industry knowledge and dependability that many other companies in the surrounding Austin area cannot yet offer. Now more than ever we are leaning into the history, longevity, reliability, and dependability that makes us unique. AGS is a trusted, longstanding brand that has weathered the storm over time and proven to consumers that we will be around for the long haul. We can attest earnestly that we are “just as long lasting as the products we sell” and that we “provide professional support for the life of your generator.” While we value being family owned and operated, we communicate our selling position and value without emphasizing this, to avoid being perceived as a smaller or less capable business than we actually are.
HOW DOES AGS USE SIDEKICK?
Austin Generator began with a project relationship that evolved into a subscription agreement with Sidekick. AGS utilizes many of Sidekick’s services including brand development website development and maintenance, campaign ideation and content creation, print design, and merchandise designing, sourcing, and ordering.
Merch & Apparel
“Austin Generator was amazing to work alongside – they had a rich history and were a staple in the Austin community as well as had an exciting energy for the future. It’s always fun to work alongside brands that enthusiastically want to clarify who they are and are willing to make the necessary changes to bring that to life.”
REBECCA HARRIS, CREATIVE DIRECTOR, SIDEKICK CREATIVE AGENCY
Austin Generator, being a longstanding staple in the Austin community, wanted to preserve that "family business" perception, while moving into a new season and stage of life for AGS business. As they've grown and evolved over the past few years, we walked alongside their leadership team to develop brand clarity and codify their vision, mission, values, and more.
After two days of workshops, we created a fresh logo with brand guidelines, website, brand visuals, and held a content shoot day to gather content for deployment digitally and beyond.
As a new business in the area, AGS needed a complete website build from the ground up. Their website needed an About page that communicated their history, and clear descriptions of all the services they offer. We were glad to lend our talents to create all of the facets of this site, which was moderately complex.
Included in our design and development was a completely customized and unique design that showcased the updated branding we created with AGS.
The key to a great website, oftentimes, rests with the quality of photography that goes alongside a great website interface design. For AGS, we provided photography from an entire day of shooting alongside their technicians and employees.
Safe, Secure, & Updated
If you decide to host with Sidekick like AGS has, our hosting provides a sense of safety and security for your website landing space. We keep all of their plugins updated as well as ensure everything is working properly with each WordPress update.