Sidekick Creative Agency is a team of passionate, creative professionals dedicated to helping businesses maximize their potential. Our unique value proposition lies in our collaborative approach of working alongside our clients to uncover and maximize the great results already taking place. We offer monthly subscriptions, brand strategy process workshops, and more to bring out the best in each business's products or services. Our mission statement is simple: "to help businesses appear as great as they are." When creativity meets collaboration, amazing things can happen, which is why our team is filled with creatives who value open communication, honesty, and a deep commitment to meeting our clients' needs. We're passionate about showcasing businesses' true potential and making a real impact within their industries. At Sidekick, we truly believe in coming alongside your business to partner in your success.
Our name is pretty literal - we prop up businesses to be the hero. We function as the Sidekick that makes them look good.There are so many businesses that are great at what they do but are lost in the areas of content and branding. Hey, you can't be good at everything! We love to step in and take care of that for the overwhelmed business owner or marketing manager. We want businesses to put their best foot forward and feel great about their brand.








Sidekick Creative Agency was formed in 2017 by Mark Waldrop and Jeremy “The Bwack” Bush. Prior to creating Sidekick, Mark and Bwack were professional musicians. Their band managed its own audio engineering, video, animation, merch design, branding, and social media management. While on the road, they visited major cities and were exposed to the highest level of content and branding. They’d return home from tour to lackluster content and branding here in Waco. When they transitioned out of the music industry, they decided to do for others what they’d been doing for themselves as a band and Sidekick was born. Its mission? “To make Waco cooler.”
From the inception of Sidekick, Matt Davidson was a friend and collaborator. He shared space in Sidekick’s original home, Asterisk Sound Studios. It increasingly became clear that Sidekick would be significantly improved with Matt’s talents and client book, so in 2019 he bought into the business as an equal partner.
Sidekick has continued to grow in its clientele and capabilities since this time. In May 2020, Sidekick moved to its Columbus Avenue location with the goal of having a more purposeful creative space and becoming more visible to the community.